208 Wake Shop’s Floating Pro Shop: A New Way to Ride Into 2026

We’re excited to share that we launched our floating pro shop in late July 2025, a project we’ve wanted to bring to life for a long time. The floating pro shop lets us bring our products straight to you on the water, making lake days more convenient than ever. Now, instead of heading back to the dealership or walking across the marina, you can grab surf ropes, life jackets, boards, and other gear right on the dock at Black Rock. This summer, it quickly became a favorite spot at the marina, a place to gear up, hang out, and get ready for every session.

We were amazed by the response. Boaters enjoyed walking up, picking up what they needed, asking questions, and getting personal help without leaving the water. Many riders said it felt like having a “lake-side surf shop,” which is exactly what we hoped for.

Winter Break & Where to See It Next

Right now, the floating pro shop is back at Tobler’s Hayden dealership for the winter. But you can still see it soon. We’re hosting a special showcase on December 19th from 3 to 7 pm, where you can tour the setup, see the new 2026 gear, and get early holiday deals.

You’ll also find the float shack at the North Idaho Boat Show this year, right at our Hayden dealership. If you want the best prices of the season or want to check out the floating pro shop up close before summer returns, this is your chance.

What’s Coming in Summer 2026

We have big plans for 2026, and the floating pro shop will be back in the middle of the action. We’ll bring it to all our major events and community weekends, including:

• Hills Resort Showcase – Mid-July: Enjoy a full weekend of demos, new gear, and on-water sessions.
• Dover Bay Boat Expo: This is one of the biggest summer events and a great chance for riders to try out new surfboards, foils, and accessories.
• Black Rock Marina Events: This is our home base, where the floating pro shop first launched and where it will remain a key part of the summer experience.

Next year, we’ll offer more gear, new demo opportunities, and some exclusive floating pro shop specials you can only get on the dock. Our goal is simple: to make lake days easier, better, and more fun for every rider who visits.

A Big Thank You to Our Community

This project wouldn’t have been possible without the support of our local boating and wakesurf community. You showed up, gave feedback, grabbed gear, sent photos, and helped make the floating pro shop an instant hit. We can’t wait to continue growing this idea with you and making 2026 the biggest summer yet.